YouTube Music arrives in India

13 March, 2019, 12:36 | Author: Rafael Roberts
  • YouTube Music & YouTube Premium Subscription Services Launched in India

YouTube music platform will now be available in India to cash in on the rising data consumption and demand for Indian melodies across the globe, a director of Google's popular video service said Tuesday. "It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart", said Lyor Cohen, Global Head of Music, YouTube, in a statement.

YouTube Music collectively offers a huge variety of songs, albums, playlists, radio etc along with a wide catalog of remixes, live performances, covers, etc personalized, at a single place. "With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube".

While YouTube Music and Music Premium are new to these countries, some might already have Google Play Music and YouTube Red accounts.

A smart search feature that will allow the app to find a song even if the user can not remember the title.

This launch comes almost a fortnight after Swedish music streaming major Spotify made its India debut amid a legal tussle with music company Warner Music. Users in India will be able to enjoy a wide selection of music from classics to modern rap while those in South Africa will get access to Global Citizen Festival: Mandela 100 featuring Beyonce.

YouTube Music, meanwhile, will be available in both - ad-supported free version, as well as a paid membership that allows users to play songs and videos in the background, while toggling between apps, writing text message or locking phone during a run.

Just over a week after the launch of the Spotify in India, there is a new streaming service in town.

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YouTube Music also offers content in select Indian languages including Bhojpuri and Marathi.

"We have spent a lot of effort creating the official artist channels, that allows the artists to have direct access to their consumers". Users can find all their downloads, saved music, recently played tracks, subscribed artists and playlists under the "Library" tab and can adjust number of songs to download and more in their download settings.

To get started, visit youtube.com/musicpremium, or download the YouTube Music app for Android and iOS.

As a bonus, YouTube is also finally launching its original video content platform YouTube Premium in India.

YouTube Music's premium service comes with an option for offline downloads and an ad-free experience for a subscription, starting Rs 99 per month. You also get access to exclusive original content that is done in collaboration with creators on YouTube.

According to YouTube, YouTube Music will be available both as a standalone mobile app and a Web-based desktop interface that is designed for music streaming.

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