Amazon to close all US pop-up stores

08 March, 2019, 01:55 | Author: Billie Castillo
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It announced the closure of all its pop-up locations, including those at malls and those located at Kohl's, and Whole Foods Market stores.

In September 2016, Amazon said it would open as many as 100 pop-up stores in the USA, after a pilot program of six such stores in 2015 proved successful enough to encourage the company to sell more goods in Amazon-branded spaces. The stores were typically small, occupying a few hundred square feet, and featured Amazon devices such as its Echo voice-assistant speakers and Kindle e-readers. Amazon Books now has locations in 10 states and Washington, D.C., but they intend to expand over the coming year. Amazon's four-star stores allow customers to browse some of the products sold on its website that have a customer rating of four stars or better.

"We work to find opportunities within the company for employees", claims an Amazon spokesperson who refused to provide further details, however.

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"After much review, we came to the decision to discontinue our pop-up kiosk program", an Amazon spokeswoman said.

Amazon's pop-up store at the Queens Center mall in Elmhurst, New York, in late 2016. Amazon will shut down all its pop-ups by April 29.

Kohl's CEO Michelle Gass told analysts in a conference call Tuesday that the retailer would sell Amazon-made electronics after the 30 Amazon kiosks it houses in its retail stores close. Other physical Amazon locations include Amazon Go cashierless convenience stores and Whole Foods, the grocery chain acquired by Amazon in 2017.

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