Instagram Egg Speaks Out In Super Bowl Ad

04 February, 2019, 20:10 | Author: Rafael Roberts
  • Egg Gang Instagram  USA Today

Hulu didn't disclose additional information on the World Record Egg deal, however, it could increase publicity for the Insta-famous egg and the streaming service.

The egg concept has since been revealed as the brainchild of 29-year-old advertising creative Chris Godfrey, who works at The & Partnership in London.

A single, unremarkable egg recently beat Kylie Jenner's record for the most-liked Instagram post of all time.

At the time of writing, the original world_record_egg post (there are now five posts to the account) has over 52 million likes. "Recently I've started to crack", the advert starts, accompanied by an animation of the egg crumbling to pieces. An egg is an egg, it's universal'.

The world-record egg, which has 10 million followers and has been liked over 52 million times, appeared in a Super Bowl ad promoting mental health awareness.

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"The wait is over All will be revealed this Sunday following the Super Bowl..."

The first shows the egg in a full form, then the rest show the egg with cracks developing in it, until the final and latest picture that shows the egg with the laces of an American football on it, suggesting that all would be revealed after the conclusion of Super Bowl LIII this evening. If you're struggling too, talk to someone. Well, everyone was wondering why on earth the egg would start to crack, and now we have our answer.

Mashable's reporting identified Godfrey as the egg's creator several weeks ago, but we held the story because Godfrey told Mashable he did not wish to go public.

"I'm the world_record_egg (you may have heard of me)", the captions said. "It's what you do with that attention that counts", he said.



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