YouTube Gaming App is Shut Down, Features Reintegrated into Main Website

20 September, 2018, 02:53 | Author: Patty Hardy
  • YouTube Gaming Finds New Home on Main Site

The new YouTube Gaming page is accessible right here. Once it's shut down for good, you'll need to head to this new gaming portal on the main YouTube site in order to browse content.

YouTube Gaming, a "standalone" app that was launched in 2015, was meant to be a separate destination for all these gaming content lovers, but YouTube admits it wasn't the best, because not everyone fully understood its objective. You can search for a specific game, and the popular titles will have dedicated pages where visitors can find live streams, other titles from the same publisher, and other popular videos.

Now, the Gaming category will reclaim a spot on the main site and application, "launching a new Gaming destination to give gamers a home on YouTube", the website says in the announcement.

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According to YouTube, 200 million people across the globe access gaming videos on the platform daily. YouTube will also show some love to smaller creators each week via a new "On The Rise" feature. As it was, YouTube Gaming was just another rather useless attempt to grab Twitch's glory. It spruced the site up with things such as special chat monetization features and channel memberships to encourage users to make money from their content.

But the most important reason behind the decision to retire this app is YouTube's desire to minimize user confusion.

Even back in 2015, it seemed a little odd that Google would launch a dedicated offshoot for gaming, but that decision seems to have helped grow YouTube into a platform that could one day challenge Twitch. In the USA, you'll also get recommendations of "On The Rise" gaming creators (a new one every week, to be exact), with the feature set to roll out to "more countries in the future". What's gonna happen to gaming on YouTube versus YouTube gaming app?' And so we're hoping that this time around, with us moving it to YouTube [proper], it's a clear signal to the community that we care very much about gaming, that we want gaming on YouTube ... to continue to thrive and be a big part.

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