Coke eyes cannabis-infused drink market

20 September, 2018, 03:39 | Author: Billie Castillo
  • Mark Waldron editor of The News left presents the 2018 Manufacturing and Construction award to'Dunham Bush Limited managing director Mike Holding at the 2019 Breakfast Business Awards Launch

The Coca-Cola Company is said to be "closely watching" the expanding use of a cannabis element in drinks.

Cannabidiol, or CBD, does not produce the high commonly associated with marijuana. Coke is looking to team up with the Canadian marijuana farm Aurora Cannabis to develop the beverages.

As of September 2018, Coca-Cola was in talks with Aurora Cannabis over the production of cannabis-infused beverages.

The world's largest beverage company may be the next industry giant to jump into the cannabis drinks business.

Coca-Cola announced its interest in a statement on Monday, responding to a report from BNN Bloomberg that said it was in talks with Canada's Aurora Cannabis Inc (ACB.TO) to develop drinks infused with cannabidiol (CBD), the non-psychoactive chemical found in marijuana.

The drink would be infused with Cannabidiol, a constituent of cannabis, which can help ease inflammation, pain and cramping, but has no psychoactive effect. "There are different viewpoints on a product category, and you don't want to offend too much", Dibadj said.

Angela Stanford wins at Evian for first career major title
Hall dropped shots at the 12th and 14th in round three but the 22-year-old from Dorset remained optimistic of consecutive majors. Overnight leader Wood needed a birdie on the last to force a playoff, but could only manage a par five to finish second.

"They're pretty advanced down the path" of doing a deal, according to one source who has direct knowledge of the talks between the two companies.

All the interest from big name alcohol and beverage companies can only benefit the cannabis space, says Booth, Aurora's CEO.

Canada is set to legalize cannabis on 17 October after both houses of Parliament voted to make the drug available for recreational use.

A Coke spokesman said the beverage giant has made no such decision. The Company's policy is not to comment on speculative media reports.

Coca Cola's statement shows the company has learned from its past missteps picking up on new drink trends, said Ali Dibadj, a senior analyst at AllianceBernstein with an expertise in USA beverage and snack food companies.

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