Got $1,100? Apple shows off its most expensive iPhone yet

14 September, 2018, 16:25 | Author: Veronica Peterson
  • Apple Chief Executive Tim Cook speaks at the Apple Worldwide Developer conference in San Jose California on June 4.   Elijah Nouvelage  REUTERS

The iPhone X comes with a 5.8-inch OLED display while the iPhone XS has 6.5-inch OLED screen - the biggest ever on an iPhone. Sticking with the premium pricing model they started previous year, the Xs is priced at $1,000, and the Xs Max will set you back $1,100, making it most expensive production iPhone ever.

For this post, I'll leave out the iPhone XS Max. The new largest iPhone, the iPhone Xs Max, is the new flagship iPhone. The A12 Bionic can process 5 trillion operations per second.

The company also introduced a lower-cost 6.1-inch (15.5 cm) iPhone XR made of aluminum and with lower screen quality.

There are some new tools to monitor how much time you spend looking at your phone and some tweaks to how notifications display. The device kills the 3D touch feature but added some haptic feedback, so the screen vibrates a bit in response to touch. It shares numerous same features as the Xs - including the processor, Face ID and no home button. In addition, iPhone also unveiled a more affordable iPhone Xr, which effectively replaces last year's iPhone 8, and comes in a range of new colors. Apple's brought back the "S" model, which means this model looks largely the same as the X from a year ago, but the guts of the phone have been beefed up in all the ways you'd expect.

So how's it work without a home button?

iPhone Xs Max will appeal those folks who thought the screen on the iPhone X was still too small, or just like a larger form factor for their phone.

While it appears that Apple is cutting corners with the display, the iPhone XR is packing similar top notch hardware as the iPhone XS.

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The company is also launching a lower-cost 6.1inch version, the iPhone XR.

Apple did not improve the battery life of the new Apple Watch, and it still runs for 18 hours before needing to be recharged.

The iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT) RED for $749.

In comparison, the starting price point for the iPhone Xs is listed at $999 USD, while the Xs Max is just one hundred dollars more, $1,099 USD, both for the 64 GB model.

This even-bigger iPhone, which will be available on September 21 - with orders open the week before - represents Apple's attempt to feed consumers' appetite for increasingly larger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are. However, instead of having two physical SIM-card trays, the iPhone XS and XS Max come with one slot for a physical SIM card and an in-built eSIM or digital SIM module. The new Apple Watch is built with wax ceramic and sapphire glass, which should make for better signal reception. The Series 4 Watch is available with 40mm and 44mm cases versus the Series 3's 42mm and 38mm cases. The edges are noticeably rounder, though it still retains the square look.

The current version of Apple Watch is the most popular watch in the world, according to Cook.

Its "next-generation gyroscope" means the Watch 4 is capable of detecting when the user has a fall, based on the arm motions of its user as they tumble, and is also fitted with software that lets users take an electrocardiogram, the first over-the-counter device to do so.

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