Microsoft Edge Is Trying To Warn People Off Firefox And Chrome

13 September, 2018, 16:42 | Author: Patty Hardy
  • Windows 10 warning for Google Chrome

The BBC understands that, unlike some of the other new features in the prototype being tested by Insiders, the warnings will not be rolled out to the larger population of Windows 10 users in the next update. Microsoft trying to tempt people back to Edge through alerts like this isn't really anything new, but this time, the pop-up shows when you open the installer for another browser.

The test prompt - "You already have Microsoft Edge, the safer, faster browser for Windows 10" - reportedly appeared to testers when they tried to run Chrome or Firefox on the latest Windows 10 update. As per the images shared by the users, a dialog box appears when someone launches an installer for another browser.

The pop-up reads, "Microsoft Edge is the faster, safer browser designed for Windows" and offers two options, namely, Open Microsoft Edge and Install Anyway. There is also an option to disable the warning type in the future but that leads to the Apps listing of the Settings application and no option to do anything about that.

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Microsoft wants you to use its Edge browser in Windows 10. We've seen Edge recommendations pop up on certain Microsoft websites, and even a recommendation message when changing the default browser in Windows 10 settings.

While Windows 10 only recommends Edge over other browsers right now, Microsoft could push more of its apps with these "recommendations". In a statement to CNET, Microsoft referred to its Windows test programme, and said, "We're now testing this functionality with insiders only". The company has been trying various moves over the years to lure users to Edge, such as adding pop-ups when people use third-party browsers.

The message that pops up calls itself a "warning", but the only reason it's warning you to use Edge is that Microsoft would prefer you do so. Most Windows 10 users click through all these annoying prompts and use Chrome instead. This is an escalation in the war between Edge, Chrome, and Firefox. Google doesn't put up a warning page when you search for Firefox, and it doesn't try to slow you down when you install another browser on Android.

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