Luxury brand Burberry to stop burning unsold goods after waste outcry

08 September, 2018, 15:13 | Author: Billie Castillo
  • Burberry stops burning unsold goods and using real fur

In late July, the company was slammed for destroying around $37 million worth of goods over the a year ago, information that surfaced during the Burberry's annual meeting in late July, The London Times reported then.

"Modern luxury means being socially and environmentally responsible", Gobbetti said in a statement.

Luxury fashion house Burberry will no longer use real fur, it has announced.

The company has made only limited use of real fur in recent years with clothing incorporating fur from rabbit, fox, mink and Asiatic racoon.

Burberry Group Plc plans to stop destroying unsold items after shareholders objected to the disposal of millions of pounds worth of goods. However, these and Angora wool will be banned from future collections.

Burberry said: "We already re-use, repair, donate or recycle unsaleable products and we will continue to expand these efforts".

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"This belief is core to us at Burberry and key to our long-term success".

"The BFC survey results reflect a cultural change based on ideals and choices made by designer businesses, worldwide brands as well as consumer sentiment", the organization said in a statement.

Burberry physically destroyed 28.6 million pounds worth of finished goods in the financial year to April, up from 26.9 million pounds the previous year, including 10 million pounds worth of beauty products such as perfume. The practice is common among designer labels which do not want their brand to be devalued by products being discounted in unofficial outlets.

Recognising that fur isn't fashionable, sustainable, or ethical, the debut collection for the label by Riccardo Tisci, its new chief creative officer, at London Fashion Week will be entirely fur-free, in line with the vast majority of designers and retailers who had a show or presentation at the event in February.

It is also working with the sustainable luxury company Elvis & Kresse to transform 120 tonnes of leather offcuts into new products over the next five years.

While Burberry said the energy created from the burning was captured, making it environmentally friendly, scores of social media users vented their frustration about the waste. The company said Thursday there will be no real fur in its London Fashion Week catwalk show later this month. "We are committed to applying the same creativity to all parts of Burberry as we do to our products".

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