This Is the Reason People Are Setting Their Nike Sneakers on Fire

04 September, 2018, 22:42 | Author: Rafael Roberts
  • 'Believe in Something.' Colin Kaepernick Is the Face of Nike's New 'Just Do It' Campaign

Perhaps the most 2018 approach taken by Nike and Kaepernick's critics has been to destroy Nike apparel in protest of the support for the noted protestor. And Trump himself has urged buyers to boycott brands that have angered him, like Harley Davidson did when they moved some production to Europe.

Nike has chose to feature one of the most polarizing figures in football in its "Just Do It" ad campaign, a risky move that could alienate a significant chunk of its customers.

Kaepernick and another former 49ers player, Eric Reid, have not been signed by any of the NFL's 32 teams since their protests spread around the league.

Mr. Kaepernick, the former quarterback for the San Francisco 49ers, revealed his role in the campaign in a tweet on Monday that was subsequently retweeted by Nike's corporate Twitter account.

Nike's announcement Monday that it will make Colin Kaepernick the face of the 30th anniversary of its "Just Do It" campaign was met with plenty of cheers and jeers. He sat and kneeled during the anthem in the 2016 preseason and continued the protest through the rest of that season.

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He did not post his own screenshot of the campaign which features a black and white portrait of Kaepernick and the words: 'Believe in something.

Nike's sponsorship deal ensures the issue of the national anthem and player protests will re-emerge during the coming season, increasing pressure on the NFL to broker a solution.

"Our soundman just cut the Nike swoosh off his socks".

Nike marked the 30th anniversary of the campaign with a new ad that said, "Believe in something". In subsequent games, he knelt, sparking a movement that other players joined to protest police brutality and social inequities. Former Marine. Get ready Nike.

The customers Nike could lose will be more than made up for by attracting new younger consumers who are looking to buy brands that stand behind political topics, said Jessica Ramirez, a retail analyst with Jane Hali & Associates. He has not played for any National Football League teams since the end of the 2016 season, even though there's a serious drought of talent at his position.



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