Netflix Begins Testing Short Promos Between Episodes

20 August, 2018, 02:13 | Author: Billie Castillo
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Netflix, which is testing a new feature which even adds video promos in between episodes of TV shows, Netflix confirmed to the report this afternoon. "It is important to note that a member is able to skip a video preview at anytime if they are not interested". Netflix has touted its ad-free experience for the users until now which has been one of the positive aspects of the media service platform. Yes, that's correct, going further users might see ads in between their favorite show on Netflix. As yet there's no indication as to if or when the ads will roll out to everyone, or how many people are in the trial (though it seems to be live in several countries). The ads played are full-screen videos and are personalized as per the user featuring content which Netflix would have suggested the user otherwise on the platform's interface such as on a row of recommendations.

Netflix is now running a test - that only a small group of subscribers will see - which shows short promos for other Netflix content, between episodes that a user is binging.

"At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch", said a Netflix spokesperson.

News of ads between episodes broke on Reddit, when users began sharing stories of commercials for other shows playing between episodes of shows like Better Call Saul, Rick and Morty, and Bob's Burgers.

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Reactions began pouring in on the Netflix subreddit, and a lot of them are extremely angry about the prospect of ads being introduced to Netflix. Other Reddit users in the same thread have already expressed dismay over the change, and those who have yet to encounter the ads say they'll drop their subscription immediately upon seeing an ad.

Only a small percentage of Netflix users around the world are seeing these promos, which are one of many tests the company performs on a regular basis. This time though it seems like they are testing them between episodes, and according to United Kingdom subscribers the ads can not be skipped.

This test is now live for a small percentage of Netflix's global audience. They can be skipped.

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