Popular Film Oscar category: A pointless and pandering misfire

13 August, 2018, 02:32 | Author: Rafael Roberts
  • Oscars to create new award for popular movies, cut TV ceremony to three hours

Bailey and Academy CEO Dawn Hudson have also announced the board agreed to limit the Oscars telecast to three hours, revealing some awards will now be handed out during commercial breaks, edited and shown towards the end of the broadcast to keep global audiences engaged in the show.

Though the outer objective of something like the Academy Awards is to honor major achievements in the world of film, at its inner core, the Oscars is a business. The Academy announced a new award Wednesday for outstanding achievement in popular film.

In 2016, Chris Rock said, "I'm here at the Academy Awards".

- A new category is being designed around achievement in popular film. On Monday night, The Academy of Motion Picture Arts and Sciences announced that they would be making changes to the Oscars.

"How can the Academy define what's "popular"?"

Bailey and Hudson said eligibility requirements will be determined at a later date, but it is worth noting that other top film categories like the best animated feature and best foreign language film don't prohibit a best picture nomination.

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Fans of this year's superhero sensation "Black Panther", from Disney's Marvel Studios, have been arguing that it deserves a best picture nomination.

The introduction to the "Best Popular Movie" category is a slap in the face to movie lovers everywhere.

In 2009, it expanded the number of best picture nominees from five to 10 in a bid to open up the competition.

There are exceptions, of course, like when "The Lord of the Rings: The Return of the King" won Best Picture in 2003, or win "Annie Hall" did the same in 1977.

Critics say it creates a "separate but equal" category for overlooked but popular minority-led films like "Black Panther" and "Wonder Woman" by offering them consolation prizes to bring in more viewers and improve ratings.

"It truly is something that in the year Black Panther, a movie made just about entirely by and with black people, grosses $700 million, the Academy's reaction is, 'We need to invent something separate.but equal, ' " he tweeted. This year's ceremony took place on March 9, 2018.

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