Apple officially ends its App Store affiliate program this October

06 August, 2018, 15:45 | Author: Patty Hardy
  • A man walks past an electric board showing exchange rates of various cryptocurrencies including Bitcoin at a cryptocurrencies exchange in Seoul South Korea

Apple sent out an August 2018 newsletter for their Apple Affiliate Program yesterday, which announced the company would be ending commissions for iOS and Mac apps, along with in-app purchases, starting October 1, 2018. The implication seems to be that Apple's own app discovery algorithms are now sufficiently driving revenues, and it no longer needs sites to recommend and link to specific apps and games.

The iTunes Affiliate Program allows publishers and owners of other third-parties to earn a small referral fee when somebody is referred to either iTunes, the App Store, iBooks and the Mac App Store. and makes a purchase, however; that's all about to change. Initially, the program was launched to give affiliates 7% of any app purchase but they dropped the cut to 2.5% in April previous year. However, all other content types, including music, movies, books, and TV, will remain as a part of the programme.

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This important source of revenue for some will be drying up soon.

Apple has provided 7% affiliate rates through for apps through its iTunes Affiliate Program for a long time. The removal of apps and in-app purchases from the iTunes Affiliate Program will see the end of a revenue stream for many publishers who will now have to look at new ways of supporting and monetising their apps in future. That was in April 2017, just after the revamped app store was launched. Now, later this year, the program is being taken down entirely, except for purchases that extend to music, movies, books, and TV shows purchased via the App Store. Affiliated entering the program earned a one-time 100% commission on the first month of a user's subscription to Apple Music - twice the existing rate that pays 50%.

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