Netflix Is Apparently Testing A Higher Price Option Labeled 'Ultra'

05 July, 2018, 06:41 | Author: Rafael Roberts
  • Netflix

The new subscription tier was first discovered by the Italian website TuttoAndroid. Users have reported the plan costing €16.99 and €19.99 in differing markets. Premium is now its most expensive subscription option. At the other end, the basic package offers general streaming quality on one dedicated device. The only difference appears to be that it supports High Dynamic Range (HDR) while all other plans on Netflix don't support the feature anymore according to the listing.

The test shows different things to different people.

The company brushed off suggestions that it would change existing tiers.

Netflix hasn't made any official announcement yet so it's pretty much a guessing game.

For now, we will have to wait and see what Netflix does. It sure is, but Netflix is reportedly testing a new tier that is pricier than the current Premium tier. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix". This seems like an attempt to raise the price on the heaviest of users who want 4 streams.

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I've reached out to Netflix for a local comment on whether this will hit the local Netflix service.

Netflix has acknowledged the new Ultra tier in a statement to CNet, though it is right now dismissing it as an experiment rather than saying that it is increasing the price of its service.

However, while the pricing looks to be going up, that doesn't look like it'll be bringing new features with it.

Netflix is set to post its second-quarter financial results on July 16.

Just yesterday the firm Cowen & Co. announced that. according to their survey of US consumers, 27% of Americans get their TV from the streaming giant, which is approximately the same share as YouTube and cable combined. Screens can be TVs, laptops, tablets or smartphones.



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