IHOP name change: The 'B' is for burgers

12 June, 2018, 08:44 | Author: Rafael Roberts
  • We'll miss you letter P

International House of Pancakes President Darren Rebelez makes the announcement on 'Fox & Friends'. "Can't wait to try a burger from the place that decided pancakes were too hard", the fast-food chain tweeted in response to the news. So for those concerned about IHOP permanently changing their name shouldn't worry. A release from the company said the letter "p" in IHOP was flipped "for the time being". Will the newest burger joint contender be able to carry its brand through such online ire?

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".

The good news for truly angered pancake connoisseurs is that all the burger brouhaha appears to be a marketing ploy.

The burgers come with unlimited fries and drinks, the chain says, though there's no explanation for which of these selections is strictly "international". The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu. "We're always going to be IHOP", he told Fox and Friends.

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IHOP's specialty is pancakes, we value IHOP as a place to get pancakes, and we shouldn't forget that IHOP is a place for pancakes. Is Rebelez anxious that he's competing more directly with his corporate sibling?

People are getting a real kick out of IHOP's re-brand! Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.

Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".

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