After teasing a name change, IHOP says "b" is for burgers

12 June, 2018, 04:42 | Author: Billie Castillo
  • Wendy's and other fast food chains slam 'IHOb' over name change

As the Inquisitr reported last week, IHOP announced that they would be making a huge change, renaming the iconic restaurant chain to IHOb, with a lower case "b".

The restaurant recently stated the they would be changing their name from IHOP to IHOB.

The fast-food chain Wendy's has become notorious for its sassy social media presence in the past year, with tweets targeting both McDonald's and Burger King.

It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something".

The International House of Pancakes in no more as of Monday morning. "For burgers", the company's Twitter bio now reads.

Today, it finally announced that the "b" is for "burgers", an option that apparently no one anticipated. "B-hold! #IHOb", the company said in its tweet. Along the way, the chain inadvertently revealed something else-that many of its customers don't even know what the P represents.

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The artery-clogging additions to the menu include Cowboy BBQ - which comes with onion rings, bacon and American cheese - and Jalapeno Kick - including sauteed jalapenos, serrano peppers, hickory-smoked bacon, pepper jack cheese and mayo. The name change, though, is meant to help the franchise connect with more people.

"Burgers so burgerin' good, we changed out name to IHOb".

IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.

Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.

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