IHOP reveals the secret behind their new name IHOb
11 June, 2018, 16:58 | Author: Rafael Roberts
The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers.
IHOPchanged its nameto IHOb this week as the company aims to advertise for its new selection of burgers - a shift for the sit-down chain known for its breakfasts. Most people thought it would be "breakfast" or "brunch".
"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week. It ends with the company's new logo and the message Burgers Burgers Burgers. The seven burgers are listed as "limited time offers". The brand now has more than 1,700 franchised restaurants around the world. Every steakburger starts at $6.99 and comes with a drink and unlimited fries.
The company is part of Dine Brands Global, the same company that owns the Applebee's chain.
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