IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn

10 June, 2018, 21:27 | Author: Billie Castillo
  • Say Goodbye To IHOP & Hello To IHOB, Whatever That Is

On Wednesday's episode of "The Opposition", Jordan Klepper was certain that the impending International House of Pancakes restaurant chain name-change masks a bad threat - and he brought in nearly his entire team to figure out what it is. The Twitterati has gone berserk as they can not help but wonder what would "b" stand for?

The company has invited people to guess what the "B" will stand for.

DINE Brands, which operates both the IHOP and Applebee's restaurant chains, said in the most recent fiscal year, IHOP stores generated sales of $3.3 billion.

But for one corner of Twitter - Arabic speakers - the mysterious "b" actually made flawless sense.

"For those of us with Arabic-speaking parents, its been "IHOB" from the very start", said Ala'a Ibrahim.

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It is unclear whether the name change would be permanent but IHOP rep Stephanie Peterson confirmed to Fox News that it is taking place.

That's because in the Arabic alphabet, no letter exists with a hard "p" sound, making it tough for Arabic speakers to pronounce the letter P. Arabs have worked around this issue with the closest alternative - the Arabic equivalent of the letter "B". So, that means that for many Arabs, IHOP has always been known as IHOB. International House of Gravy?

One Twitter user suggested another theory.

On Wednesday morning, IHOP announced on its Facebook page that on June 18, it will change its name by flipping the P (for "pancakes") to a B.

In one tweet, a woman asked IHOP what she was supposed to do with her swag sweater if the company changes the logo?

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