Amazon Prime chooses Florida for new Whole Foods discounts
16 May, 2018, 11:24 | Author: Sherry Houston
Experience upcoming Amazon program for Amazon prime members.
Amazon on Tuesday introduced a new 10 percent discount on Whole Foods sales items.
Amazon is offering Prime members 10 percent discounts on select items at Whole Foods stores in Florida, the first step in a program Amazon expects to implement nationwide this summer.
Amazon cut prices at Whole Foods for all customers once it completed its purchase of the chain in August, and announced another round of price cuts in November.
In addition, the company said Prime members will get an additional 10 percent off hundreds of sale items at Whole Foods Stores.
For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price.
Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz. Customers can also go to the Whole Foods Market app to learn about offers each week.
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The discount program is Amazon's latest effort to connect the two companies.
These in-store savings are not the only way Amazon has been tying Whole Foods to its larger business.
The system will give Amazon enormous perception into its Whole Foods shoppers.
Customers need to download the Whole Foods Market smartphone app, link it to a Prime account, and swipe their phone at checkout, to receive the discounts, or use a linked phone number.
And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV.
Since Amazon bought Whole Foods Market in August of previous year, it has been reducing prices at the stores which, though popular, had always been known by the nickname "Whole Paycheck".
The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.
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