Xiaomi Launches Mi Music and Mi Video streaming apps in India

03 May, 2018, 12:02 | Author: Sherry Houston
  • A preview of Xiaomi Mi Video user interface

After announcing strategic partnership with The Viral Fever to bring content to Mi TV platform, Xiaomi has today announced yet another strategic partnership with Hungama Music at a Mi Pop event in Mumbai. If you subscribe to Hungama Pro for Rs 899 per year, you will be able to download songs for offline purposes.

Xiaomi India today announced the launch of Mi Music and Mi Video in India to offer value-added Internet services to Mi fans for the first time. Mi Video content is powered by Hungama Play, SonyLiv and Voot.

Xiaomi revealed that Mi Music has seven million daily active users and is one of the most popular apps on the MIUI platform.

Xiaomi India vice president and managing director Manu Jain believes that the company's core philosophy is to deliver innovation for everyone by making high-quality, well-designed products accessible to everyone at "honest pricing" and the company is able to do this because of its unique business model, which Xiaomi will monetise from internet services in the long run.

The Mi Music includes Dynamic Lyrics feature, which works like LiveLyrics on SoundHound with Karaoke-like experience. Importantly, Mi Music will partner with Hungama Music. Xiaomi promises to add more video providers to its roster but now, users will have to make do with over 500,000 hours of videos, 80 percent of which are free to watch. This means Mi phone users will be able to enjoy freemium video content from nearly all the content providers that Xiaomi has tied up with for its Mi TVs on a Xiaomi phone, directly from the Mi Video app.

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The service now supports 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others. You will have to wait until next week for the Mi Video app. The app supports features such as DLNA, Miracast, multi-lingual subtitles, private folders, multiple audio track support.

Xiaomi has introduced two new apps - Mi Music and Mi Video - in partnership with various content partners.

At the event, the company revealed that it has seen 500 percent growth in video consumption since 2017.

Xiaomi has confirmed that it will roll out stable release for Mi Video starting from second week of May.

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