The FDA Says Too Many Vaping Products Resemble Kid-Friendly Foods

02 May, 2018, 02:05 | Author: Billie Castillo
  • Liquid nicotine for e-cigs looks like kids' juice boxes and candy, government says

Tuesday, the FDA and FTC issued 13 warning letters to manufacturers, distributors and retailers who sell e-liquids used in e-cigarettes that are labeled to look like kid-friendly products.

US regulators issued warnings to 13 companies selling e-cigarette liquids for using child-friendly images in their packaging, in the latest crackdown aimed at preventing tobacco sales to minors. "Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable".

FDA Commissioner Scott Gottlieb, M.D. said side-by-side comparisons between e-liquids and actual sweet treats are "alarming".

Between 2012 and previous year, there were more than 8,000 reports of e-cigarette and liquid nicotine exposures among kids under age 6.

Some of the products resembled juice boxes, candy and cookies.

They identified products with misleading packaging targeting underage users. If a kid mistakes vaping liquid for something like a juice box, it could "result in serious harm or even death".

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"Companies selling these products have a responsibility to ensure they aren't putting children in harm's way or enticing youth use, and we'll continue to take action against those who sell tobacco products to youth and market products in this egregious fashion", Gottlieb said. Several of the companies receiving warning letters were also cited for illegally selling the products to minors. Severe harm can occur in small children from exposure to or ingestion of e-liquids, including death from cardiac arrest, seizure, coma, or respiratory arrest. The agency says children could mistakenly drink the liquids, which are intended for use in e-cigarettes and vaping devices.

Juul e-cigarettes resemble a USB flash drive but contain high levels of nicotine.

For children old enough to understand, explain to them that these products can be unsafe and shouldn't be touched.

The agency and the FTC have asked for responses from each of the companies within 15 working days.

FDA says it might file injunctions or seize products if the companies don't take action to address regulators' concerns.

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