Facebook is Finally Gonna Redesign Messenger

02 May, 2018, 02:00 | Author: Patty Hardy
  • Facebook debuts Messenger AR and translation tools for businesses

The idea, according to Facebook, is to integrate these types of experiences into the types of conversations already happening via Messenger bots.

Having businesses using Messenger helps Facebook's advertising business, Marcus said. Facebook plans to roll out the feature to other countries, with additional languages, sometime in the future.

The new feature, which is being tested in closed beta, will allow a roster of four select companies - ASUS, Nike, Kia, and Sephora - to show users a preview of something they want to buy beforehand using augmented reality, technology that superimposes a computer generated image onto the real world.

Facebook Facebook says, a user will able to send a message on Facebook to look more closely at the features of an ASUS computer, see a new vehicle from Kia, get a "visual red carpet" experience with a new pair of sneakers from Nike, and try on Sephora makeup. Nike is using Messenger to drop a new pair of sneakers, giving people an exclusive sneak peek at them through a curated and visual red carpet experience.

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Sources claim one of the two models features a touchscreen and camera, enabling users to access Facebook Messenger and video chat with other users.

A Messenger feature also unveiled at the developers conference allows companies to send "bubbles" that can be clicked on to trigger augmented reality experiences through smartphone cameras. Now when people connected through Marketplace receive a message in a language that is different from their default language in Messenger, M will ask them if they want to translate the message.

Facebook Messenger announced that starting today, its intelligent assistant M will be able to interpret words in bilingual conversations.

The feature will launch with English and Spanish translations of Marketplace conversations in the USA and will be extended to general Messenger use in coming weeks, the service said in a blog post. This will help drive commerce between buyers and sellers despite language barriers. Marketers can place ads directly in the service, and Facebook sells ads in its News Feed that connect to Messenger conversations. We can't wait to see how businesses and brands will leverage these tools going forward.


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